With the help of Snapchat in-app Spotlight, introduced in November of last year to compete with the Chinese short-video service Tiktok, the platform surpassed 100 million monthly active users in January. Snapchat has a special section called Spotlight where users can view quick, engaging videos with music in a TikTok-like vertical scroll feed. snap spotlight 100m maus january.
Snap CEO Spiegel says, “We are seeing an average of over 175,000 video submissions each day, partly because of our incentive programme for artists, where we distribute over $1 million per day to the top performing videos.”
On a call with investors on Thursday, he stated, “Our product and ranking teams have been able to quickly improve our ability to match Spotlight viewers with the proper content, and we are now working on a broader rollout of Spotlight to our entire community.” Spotlight combines a straightforward submission approach that enables users to submit their greatest Snaps with just one tap with an exhaustive evaluation and grading procedure that allows us to weed out content that violates our rules.
The result is a fun and secure product experience that offers all of Snapchat’s best features in one location. “Our main objective with Spotlight was to create critical mass, both in terms of video submissions and audience in a restricted group of countries,” Spiegel stated. “This allowed us to start iterating quickly on content ranking and the overall product experience.” He continued building early momentum with creators to lure new viewers to the Spotlight experience.
It’s also important to note that Snap provided the number of monthly users even though the business has traditionally prioritised daily users as a whole. Given that a person only needed to open the tab once in January to be counted as a monthly user, the feature’s everyday usage is far lower. The number of daily users on Snap has increased to 265 million from 249 million in the previous quarter.
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